Target the EU for more dollars.

Since the new grain-fed quota was introduced, Australian beef sales to the EU have increased by 63 per cent from 2009-10 to 2011-12.

Mr Strong – who previously worked as Meat and Livestock Australia’s European retail manager in Brussels – said the value of that increase was over $40 million.

“Grain-fed beef sales rose from 299t in 2009-10 to 4793t in 2011-12,” he said.

Meanwhile, grass-fed sales also increased by 4pc in the same period.

“Australia has maintained and slightly increased its traditional EU business, while capturing new grain-fed business in the EU.”